Unit Handbook
Unit Handbook
FdA Digtal Media Production Level 4
Principles of Sound and Video Production
Reference: IMD415
Level: 4
Credit points: 15
Weighting: x 1.0
Study time: 150 hours
Commencement Date: 6th October 2009 Deadline Date: 13th January 2010
Tutor(s): Phil Beards - pbeards@aucb.ac.uk Phil Peel ppeel@aucb.ac.uk
Deadline: 12 noon on Tuesday 12th January
Description
Taken in parallel with the units Principles of Computer Graphics and Computer Graphics for Animation and Film, the aim of this unit is to help students develop the skills required to produce successful digital video and sound productions. It also introduces students to the roles of audio and video as communication tools. It enables the student to appreciate the importance of pre-production planning and develop skills in efficient digitisation and compression technologies suitable for final output in a variety of formats. In addition students will be introduced to the basics of digital sound recording, editing and processing. An understanding of the close relationship and interdependence of sound and other media is developed. The unit aims to raise the students’ awareness of sound and video related issues such as genre, distribution and form through analysis of the work of others.
Outline syllabus
• Understand the concepts involved in pre-production
• Capture and digitise audio and video materials from a range of sources
• Edit digital video and audio into a finished sequence.
• Understand and use audio and video compression technologies and store material efficiently
• Demonstrate an understanding of the use of audio and video sequences to communicate ideas and information
• Edit and manipulate sound & video
• Review the work of sound and video artists and designers
Method of delivery
Practical workshops; demonstrations; studio practice; projects; critiques.
Aims
A1 To develop skills in Sound and Video acquisition and manipulation.
A2 To develop an understanding of the languages of Video and sound.
A3 Analyse the work of sound and video artists and designers
A4 To develop an understanding of the process of digital editing and mixing.
Learning outcomes
On completion of this unit you will be able to:
LO1 Capture and digitise audio and video materials from a range of sources
LO2 Develop own work using an assortment of sound editing and
processing techniques
LO3 Collect examples of sound and video and review the work of other artists and designers
LO4 Demonstrate an understanding of the use of audio and video sequences to communicate ideas and information
Assessment Requirements:
Project 100%
Each assessment requirement must be passed at a minimum grade of 40% to successfully complete the unit.
Assessment criteria (specific criteria related to the learning outcomes and linked to the statement of generic assessment criteria matrix):
• Evidence of critical concepts represented in the breadth and depth of subject knowledge (a)
– Knowledge and understanding of the digitisation process through project report (LO1)
• Evidence of knowledge of technical processes (b) – Through the presentation of a completed sound and video production (LO2, LO4)
• Evidence of understanding through research and analysis. (c) - Through presentation of final project and report (LO3)
Brief
“Talk of the Nation. June 6, 2006 • In just six months, YouTube boomed from a startup viral video site to a Web phenomenon, a virtual library of cultural highlights and amateur video clips uploaded by anybody with a digital camcorder and some time to burn. Users upload 50,000 videos a day, at last count, and visitors watch 50 million clips per day. Not bad for a company with 26 employees and an office over a pizza parlor.”
“Google agreed to buy user generated content video Web site YouTube for $1.65 billion in October 2006; NBC Universal, News Corp., and possibly CBS may soon announce a monetized rival.”
What’s driving this explosion of online video?
What makes a video people will want to watch over and over and send to their friends?
The most popular are comedy, mistakes, unintentional gaffes etc. Next are music videos and almost equally popular are videos shot by consumers.
Your task is to produce a short video suitable for use online, complete with mixed audio soundtrack.
Be creative and original; Ideally make a video people will want to watch over and over and send to their friends. Videos should be in Quick-time format and no larger than 100MB in size. Finished videos will be uploaded to www.youtube.com as a group.
The video will incorporate sequences of images shot on location, which combine to create a mood, drama or tell a story.
Within the unit you will be taken through a series of exercises to explore how the composition of individual images and the sequential juxtaposition of these images together with sound combines to build interest, tell stories and create emotion in the viewer.
Generating emotions is crucial to the success of movies, on line videos, television, virals etc. These can be excitement, fear, happiness, amusement, curiosity, sadness.. but boredom is to be avoided.
Using Final Cut Express and either Garage and or Pro Tools you will produce a high quality QuickTime movie using the appropriate compression technologies.
Your movie sequence will be between 3 to 5 minutes .
The duration of the sequence will be dependent on the content and technical complexity of what you try to achieve. The exact duration and content will be confirmed in tutorials with your lecturers.
DEADLINE
12 noon on Tuesday 12th January
Requirements
1. Finished production as a Quick-Time Movie presented to the group, embed in your weblog and uploaded to the courses youtube.com site.
2 A record of the process of production as a set of entries in a category (titled the same as the unit) in your weblog. This entry should include copies of the preliminary exercises, produced in the development stages of the project. Though these will not be directly assessed. (This is the time to make mistakes! )
Attendance to the Crit is mandatory and you will be expected to show your finished work on the data projector, explaining and evaluating the processes you went through.
N.B. Failure to present work at the Crit or meet deadlines will result in a maximum PASS grade
Reference material.
Bordwell, D.[.A. & Thompson, K., 2003. Film art, London : McGraw-Hill.
Maschwitz, S.[.A., The DV rebel's guide : an all-digital approach to making killer action movies on the cheap, [Harlow] : Pearson Education [distributor].
Braverman, B.[.A., Video shooter : storytelling with DV, HD and HDV cameras, San Francisco, CA : CMP Books. Available at: http://www.loc.gov/catdir/toc/ecip063/2005033308.html.
Comments»
no comments yet - be the first?